This is a very interesting article or interview. Anway, It's what inCompass, my workplace, is doing now. My colleague wrote in her post on Google+ that "Nice to read how other people explain and talk about what we do :) ". To me, I feel the same. I've been partly involve with Human Center Design research methodology for 6 months now. It's been a great experience to design something with and for our end-users, Cambodians. inCompass is the first Innovation Lab that use HCD methodology in Cambodia.
Read this to find out more about what inCompass as well as HCD researchers are doing. Find out how effective and efficient HCD in the design industry is.
Link to the interview: